Writing a Compelling Description
Craft descriptions that convert visitors into customers and build immediate trust for your brand.
First Impressions Count
Your business description is often the first thing a potential customer reads about you on Gidira. While photos grab attention, your description explains what you do and why someone should choose you over competitors.
Profiles with detailed, well-written descriptions receive 3x more inquiries than those with vague or missing information.
Gidira Insight
Customers look for key pieces of info: what you offer, how you're different, your experience, and how to contact you.
The Perfect Structure
Opening Hook (1-2 sentences)
Start with something that resonates with your ideal customer. Answer "What's your promise to me?" in your opening.
What You Offer (2-3 sentences)
Clearly state your core services or products. Be specific—don't be vague about your value proposition.
Why You're Different (2-3 sentences)
What sets you apart? Is it your experience, quality, speed, pricing, or something else entirely?
Social Proof (1-2 sentences)
Mention years in business, number of satisfied customers, certifications, or awards to build credibility.
Call to Action (1 sentence)
Tell them exactly how to contact you or what the next step is (e.g., "Send a message through BizGuide").
What to Include
Location: Specific neighborhoods or LGAs you serve.
Pricing: Starting rates or mention of free consultations.
Background: A personal story or brand history.
Services/Products List
Don't just say "plumbing services"—be specific about what you offer to help search ranking.
Pro Tip:
"We provide 24/7 emergency plumbing for homes and businesses across Lagos. From burst pipes to toilet repairs..."
Power Words That Convert
Common Mistakes to Avoid
Too Short
A one or two sentence description isn't enough. Aim for at least 3–4 sentences.
Copying Competitors
Never copy. This looks unprofessional and search engines may penalize your listing.
Using All Caps
WRITING LIKE THIS LOOKS UNPROFESSIONAL AND AGGRESSIVE.
Use normal capitalization.
Being Too Vague
"We provide business services" is weak. Say "We provide bookkeeping and tax planning."
Examples by Industry
Restaurant / Catering
Case StudyBefore (Too Vague)
"We provide food services. We make delicious meals. Call us for catering."
After (Compelling)
"Authentic Nigerian cuisine with a modern twist. We specialize in corporate catering and weddings across Lagos. Our signature jollof rice is made fresh daily..."
Tech & Phone Repair
Case StudyBefore (Too Vague)
"Phone and computer repair. We fix all brands."
After (Compelling)
"Expert phone and laptop repair for all major brands. 30-minute response time and 6-month warranty on all repairs. Located on Awolowo Road with pickup available."
Ready to Put These Tips Into Action?
Update your description today and see the difference it makes in your customer conversion rate.